I've built multiple 7-figure businesses over the last decade. Sold companies. Hit revenue goals most people dream about.
But here's what nobody tells you: Success without purpose feels empty. And no amount of strategy can fix what's broken inside.
I help founders stop running on fear and start building from certainty—so your business energizes you instead of draining you.

About Me

Hi! I'm John

[10+]

Years of experience

The Journey (So Far)

January 2013

I was an engineer in London making £30K a year. Safe job. Stable income. Slowly dying inside. The 9-to-5 wasn't killing my body- it was killing my spirit.

June 2014

Then I became a contractor and everything shifted. Same work. Same skills. Same industry. But I went from £30K to over £100K in one year. The real breakthrough? Realizing the ceiling wasn't the market - it was me.

October 2015

Fast forward to a year later- frozen on my sofa in Bow.

Excited about starting an online business. Terrified of everything at the same time. I couldn't move.
So I made a crazy decision: Move to Vietnam and set a goal for $750K by the end of 2016. Why Vietnam? Why a product business? Because I needed external structure to override my internal resistance. I couldn't trust myself to push the boulder uphill every day. So I built a business that rolled downhill.

December 2016

Hit over $1M in revenue for the first time from my supplement brand mayfair nutrition.

I thought it would feel different. Like I'd finally "made it."
It didn't.

I was living in a beautiful apartment in Sala, Ho Chi Minh City. $1,200/month - the most I'd ever spent on rent. Everything I thought I wanted.

And I was miserable. Not because of the apartment. Because of what I was running from.

August 2017

And then a year later, I almost sold my ecom brand for $1M.

Had the lawyer. Did the paperwork. but The deal fell through right before closing.
My net worth at the time? Much less than the deal.
I thought that million would've changed everything.

But here's what actually happened: The universe saved me from myself.
I was already mentally checked out. Extracting cash as fast as possible instead of reinvesting. Building from fear, not vision.

April 2018

Then came the breakthrough I didn't see coming.

Date With Destiny in Australia with Tony Robbins.

The facilitator asks for a volunteer to demonstrate anger. I'm sitting there thinking: "I should raise my hand. But I'm angry that he's not explaining this right. Wait... I'm angry about being angry." That's when everything clicked.

June 2020

Two years later, I decided to try again - but differently this time.

Launched Seller Candy with a completely different psychology.
Same industry as before. But this time, building from abundance instead of scarcity. Operating from certainty instead of fear.

November 2024

Four years later, I exited Seller Candy. Made a million in cash flow. And some more from the exit.

Same industry as my first business. But the difference in how it felt? Night and day.

January 2025

And Most recently, I became an NLP Master Practitioner.

People ask me: "Haven't you figured it all out by now?"

Not even close. And I never will.

The emotions keep coming. The challenges keep appearing. I just get faster at moving through them.

Today

Today I help successful founders who feel stuck by their own success.
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I've walked this path. I know what it's like to build a 7-figure business and still feel empty inside.
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And I know what it takes to break through.

Clients Testimonials

"Before working with John, I had over 500k followers but struggled to monetize effectively. Since starting weekly coaching two months ago, the NLP work has helped me overcome startup insecurities, and we're now on track to grow our revenue from $30k to $100k by year-end."

Dieu Nguyen

"I knew I was always angry and thought nothing could change that. After 4 weeks of consistent NLP sessions with John, I'm at peace and my thoughts aren't chaotic anymore. I can get angry appropriately now, but it doesn't consume my time like before. I have the right tools to manage my emotions and feel like I'm finally in control."

JC Santos

"John's doing some magic on my brain, although I don't quite understand what he's doing. John's coaching helped me identify persistent negative thought patterns and offers tools that are helping me break through beliefs deeply rooted for decades. He actually cares, and I'm convinced of the effectiveness of his method to create real change."

Jurgen Dhaese

"I've been working with John for two months and noticed real progress in dealing with difficult situations. After struggling with procrastination and frustration for over a year, John provided useful mental tools to get me back on track. If you're struggling, I'd thoroughly recommend jumping on a call with John."

Adam Wright

"I was struggling with my teenager's behavioral challenges and finding it difficult to enforce boundaries. Within the first 2 sessions, John helped me shift my perspective and connect with my values. I feel stronger, more relaxed, and better equipped in my interactions."

Sharon (Australia)

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How I Can Help You?

Start wherever you're comfortable.

One-on-One Coaching [1]

Work directly with me to rebuild your foundation and scale without breaking.
Weekly sessions. Deep work. Real transformation.

Schedule A Call

Start With Two Free Sessions [2]

Test the fit first. Get a complete audit, clear diagnosis, and your roadmap forward.
No pressure. Just clarity.

Apply For Free Sessions