STRATEGIC ADVISORY

The Decisions Get Bigger. The People You Can Talk To Get Fewer.

For founders in their second decade - facing the calls where strategy and self are tangled together. The next chapter, built on purpose.
Apply For A Fit Session
WHO IS THIS FOR?

This Work Is Built For A Specific Founder.

Not everyone past a revenue number. A specific person, at a specific stage.

Past $2M in revenue, or $250k+ in annual profit

Ten or more years building businesses

Often post-exit - or running something you've outgrown emotionally

Facing a real decision: raise, exit, scale, succession, or what comes next

Already surrounded by operators, advisors, and peer groups

You don't have a shortage of advice. You have a shortage of people who can see what you can't see about yourself. If most of this describes you, keep reading. If it doesn't, this isn't the right fit yet - and I'll say so.

WHAT'S ACTUALLY GOING ON

At This Stage, The Hard Part Was Never The Strategy.

The obvious moves are obvious. You can list the options yourself - you've probably already listed them at 3am.
So the work isn't information. It's noticing what you're optimising for without realising it. What you keep avoiding. What you'd have to become for the next chapter to actually work - and the quiet reasons part of you doesn't want to become it.

THE FORMAT

How The Engagement Runs.

[ STEP 1 ]

A 12-Month Engagement

One full year. Long enough for the changes to compound, short enough that every session has to earn its place.

[ STEP 2 ]

Weekly for Month One

The foundation phase. This is where we find the lever and the block, and do the deep work.

[ STEP 3 ]

Then Every Two Weeks

The integration phase. The thinking stops living in our sessions and becomes how you actually decide.

[ STEP 4 ]

60-90 Minute Sessions

And access between them. Email on every plan, for the shifts that don't wait. Direct WhatsApp at higher tiers.

Voices From The Seat.

"Before working with John, I had over 500k followers but struggled to monetize effectively. Since starting weekly coaching two months ago, the NLP work has helped me overcome startup insecurities, and we're now on track to grow our revenue from $30k to $100k by year-end."
headshot of dieu
Dieu Nguyen
"I knew I was always angry and thought nothing could change that. After 4 weeks of consistent NLP sessions with John, I'm at peace and my thoughts aren't chaotic anymore. I can get angry appropriately now, but it doesn't consume my time like before. I have the right tools to manage my emotions and feel like I'm finally in control."
headshot of jc santos
JC Santos
"John's doing some magic on my brain, although I don't quite understand what he's doing. John's coaching helped me identify persistent negative thought patterns and offers tools that are helping me break through beliefs deeply rooted for decades. He actually cares, and I'm convinced of the effectiveness of his method to create real change."
headshot of jargen
Jurgen Dhaese
"I've been working with John for two months and noticed real progress in dealing with difficult situations. After struggling with procrastination and frustration for over a year, John provided useful mental tools to get me back on track. If you're struggling, I'd thoroughly recommend jumping on a call with John."
headshot of adam
Adam Wright
"I was struggling with my teenager's behavioral challenges and finding it difficult to enforce boundaries. Within the first 2 sessions, John helped me shift my perspective and connect with my values. I feel stronger, more relaxed, and better equipped in my interactions."
Sharon (Australia)
Back
Next
01
-
01
02
03
04
05
ABOUT ME

I've Sat In The Seat. I've Made The Calls.

Three exits across a decade in operator seats - Mayfair Nutrition, Ecom DNA, and Seller Candy, all scaled to seven figures. Most recent exit in late 2024.
I've also trained as an NLP Master Practitioner - which is why this goes deeper than most strategic advisory stops. The strategic problems at this stage have personal answers underneath, and I can work in both layers at once.

More About Me →
home hero img

It Starts With A Discovery Session.

Apply For A Fit Session
FAQs

Common Questions.

How much does it cost for such engagement?

The average investment is $6,000/month.

How is this different from your coaching?

Coaching, the way I do it, is for entrepreneurs who already know the obstacle is internal - the work is identity and pattern shifting. Advisory is for founders facing strategic decisions where the right call has business consequences and the underlying pattern has personal ones. Coaching works at the personal layer. Advisory works at both.

What kinds of decisions does this cover?

Raises. Exits. Successions. Scaling decisions. Pivots. Second-act questions - "what's next after this." The decisions where the options are clear but you keep gravitating toward the wrong one without knowing why.

Why a full 12 months?

Because the work that matters at this stage doesn't happen in a quarter. The first 8 to 12 weeks build the foundation. The remaining months integrate it into how decisions actually get made. Less than 12 and the integration never lands.

What actually happens in the Discovery Session?

You bring a specific decision or situation. We work on it for 90 minutes. You leave with usable thinking on that decision. If we both want to continue, the fee credits to month one. If not, you keep the value of the session and we part on good terms.

I'm close but not quite at the revenue number. Should I apply?

If the rest of this page sounds like you, apply. The revenue figure is a soft signal, not a hard gate - the application will surface the right fit. If advisory isn't right yet, coaching or The Scaling Axis cohort might be.

If This Sounds Like The Conversation You Need, Apply Below.

Apply For A Fit Session